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Thursday, December 01, 2016
The Nudge Unit
Nick Chater is co-founder of the research consultancy Decision Technology; and is on the advisory board of what was the Cabinet Office's Behavioural Insight Team (BIT), popularly known as the 'Nudge Unit'.
Whatever one thinks of the Nudge Unit, he is an interesting guy.
2 comments:
It worked for plastic carrier bags. But I'm waiting for the Wink Unit.
Sackers - I hope we never see a Wink Unit and endless comments about a government of winkers.
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